30 December, 2012

Frédéric Béatse and Jean-Claude Antonini to the Angevins : in 2013, "Go with the will"

It's just a greetings card. But it's the greetings card sent by the Angers mayor, Frédéric Béatse, and Jean-Claude Antonini, president of Angers Loire Métropole, to hundreds of decision-makers of the town and surroundings. So, as their first communication act of 2013, it would be strange that the card was choosen by chance. The card displays four persons, a woman and three men. All look to the lens of the camera. In their expression, there is both confidence and resolution. All have something in common : they are managers of projects or, what is the same, companies. 

While the economic situation was tough in 2012 and threats to become tougher next year, the two represen-tatives, appropri-ately, put "in front of the stage", through these persons, all the decision-makers of Angers, from private, public or associative sectors, on whom is based the ability of the local economy to bounce back. The place is not due to chance. The picture has been shot in the Grand theatre of Angers, a place where dramas, comedies, so life are acted. That setting looks a little been old-fashioned, (The building was erected few time after the Us Secession war) but in fact, it is timeless because supply of products or services, turnover, growth and jobs has depended on individual initiatives.

Up to now, the Angers city council greetings cards had never so clearly pointed out the importance for Angers inhabitants to go on with the will to create, invent, discover and undertake. Messrs Antonini and Béatse's greetings card sounds like an appeal to the 280 000 Angevins to roll up their sleeves. Because there is a lot work to do in 2013.

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